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An investigation of multinational corporations (MNCs) integration of the concept of community participation into the factors of needs and expectations revealed a significant difference amongst MNCs’ strategic choice in their tourism market development in those African host countries. The findings identified only 16% of the participating MNCs integrated the concept of community participation. The integrators increased in growth more than the non-integrators of concept of community participation. It is concluded that MNCs need to realize that strategy involves forecasting and understanding the business environmental factors, planning on which applicable strategy to choose and implementing a strategy that is rewarding to both the corporation and the host community with minimum risks.

This article assessed the effects of airfares and foreign exchange rates on Global Tourism demand. It identified three categories from the assessment – The Market Segment Effect; The Substitution Effect; and The Facilitation Effect. The tourism literature is rich with vast studies on the effects of various components of tourism prices on international tourism, but lacking in comprehensive categorization of the identified effects. Such assessment would enable tourism destination planners and service providers to be able to focus on identified specific issues and finding their pertinent solutions. It has been determined that while there might be identified profound effects, their solutions are not applicable to all tourism destinations or services.

A survey of 106 Multinational Corporations’ (MNCs) executives, in the global tourism industry was conducted to determine the influence of “external environmental factors” on their choice of market strategies in Africa. A one-way ANOVA (analysis of variance) was applied on delineated business external environmental factors and major market development strategies (Wholly owned, Joined Venture, Management Contract and Franchising). The result showed that the influence of the degree of “free trade economic climate” in an African host country on various MNCs’ market development strategies was significant. Also, the result ranked “Political Stability” as the most influential external environmental factor in the African market.